Proper Analytics Implementation

Analytics systems designed to produce clean and accurate insights you can use to grow your business.

Project Management

What is the service offered?

During implementation you’ll have an assigned Project Manager that will work to ensure your roadmap is being executed.

They’ll call out roadblocks, keep the teams accountable and field change requests as the project unfolds.

You’ll meet with them weekly during implementation.

The Team

Department: Project Management

Analytics Architecture

What is the deliverable?

The Analytics Architects will design a complete solution for your analytics environment after carefully reviewing the findings of your Solution Design Audit.

 

The Team

Department: Solution Design

Data Collection

What is it?

The Analytics Engineers will focus on accurate data collection. Making sure tracking is properly placed and that data is flowing properly from one system to another.

The Team

Department: Engineering

Data Engineering

What is it?

The Data Engineers will transform, enrich and clean up data via a series of logical, well-documented steps that create trust around data accuracy to make sure marketing teams can act on it reliably.

The Team

Department: Engineering

Data Visualization

What is it?

The Visualization Engineers will take the clean, centralized data and prepare it for human consumption so that your team can quickly see what’s working and what’s not.

The Team

Department: Engineering

Analysis for Insights

What is it?

The Data Analyst looks through your data with you to surface insights you may have gone blind to, or to answer specific business questions posed by your team.

The Team

Department: adMind

Book Your Free Strategy Call

To keep our relationship solution oriented, your first call will be with an analytics engineer, not a sales rep.

Data Behavior

The good, the bad, the ugly

Review tracking for key conversions and engagement.

 

  • UA "Goal"/GA4 "Conversion" tracking
  • Custom engagement tracking
  • Custom dimensions/metric usage
  • Custom segment usage
  • Content grouping usage
  • Cost data integration
  • Site search usage

Review analytics tags and data layer strategy.

 

  • Rview all analytics tags and plan for any migrations/alterations
  • Review all GTM tags and plan for consolidation
  • Review priority of tag firing and weight of tag manager container load
  • Review of product-based call data layer events

Assess the time-saving efficiency and technical performance of the tag manager and data layer.

 

  • UA "Goal"/GA4 "Conversion" tracking
  • Custom engagement tracking
  • Custom dimensions/metric usage
  • Custom segment usage
  • Content grouping usage
  • Cost data integration
  • Site search usage

Review Analytics Set Up:

 

  • Referral exclusions
  • Cross-domain tracking (where applicable)
  • Channel groupings and plan for implementing channel grouping in GA4
  • User ID (cross-device) tracking
  • Inbound traffic tagging strategies and best practices
  • Accuracy of source/medium attribution
  • Custom segment usage

Assess to what degree data can be segmented and aggregated to evaluate business goals.

 

  • Google Analytics account, property, and view structure
  • View filters for isolating only production data
  • Exclusion of Analytics spam/ghost traffic
  • URL and query parameter uniformity
  • Hostname considerations in page path reports
    • The configurations we currently have in place may or may not be needed

Measure your marketing impact

Ready to see how proper analytics can drive growth for you? Schedule a strategy call today. Learn how a proper analytics practice can help you:

  • Maximize your tech stack.

  • Develop influential content.

  • Align your org on KPI's and metrics.

  • Focus teams on what matters.

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