Lead Generation Powered by Analytics
Go beyond lead quality and measure the impact your marketing has on lead profitability
Attribution
Attribution
Understand where your campaigns are having impact.
ROI
Impact
Lean in to what's working and away from what isn't.
Clarity
Reporting
Clearly show the value of all your marketing efforts.
Bringing together all the relevant data across systems is hard. It takes a combination of people with the right technical skills to combine user data and present it to your team in a way that helps you understand how your marketing efforts are influencing your customer.
Without a clear picture of the relationship between media dollars spent and quality leads generated you’re going to make ill-advised decisions.
To drive lead volume you may invest in the wrong channel, to drive lead efficiency you may kill all the quality, and without knowing what marketing efforts are influencing your leads you’re never going to scale your business.
Failure is when you’re delivering leads that are not qualified, and you don’t have a clear and confident plan for improvement.
Having Trouble Generating Profitable Leads?
We'll Make Sure You're Prepared
Lead generation powered by analytics starts with alignment on the source of truth and the definitions of a “lead.” From there it is building custom reporting that showcases the performance of the levers you can actually pull so you can take meaningful action with your data. This allows you to hold your vendors and traffic channels accountable based on a real and measurable contribution to lead volume and quality.
Success is when you can measure the influence of your marketing efforts on how they impact each stage of your customers journey, from awareness through lifetime value.
adMind Analytics Specialists
adMind is comprised of data analysts who each specialize in a different area of data engineering, from Data Architects to Data Visualization engineers.
Our certified Project Managers work together with our Architects to curate the team best suited to deliver your scope of work.
Book A Strategy Call
To keep you moving forward, your first call will be with an analytics engineer, not a sales rep.
We Understand
We know it can be tough, we see it all the time. Marketing teams are tasked with driving leads and at the same time are asked to be technology integration engineers. These marketing teams are then left fighting all kinds of data issues rather than spending their time creating influential marketing messages.
All the Analytics Skills. One goal.
From project management, to solution design to business analytics – our team is uniquely skilled to build your analytics.
Ready to see how lead generation powered by analytics can drive growth for you?
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1. Tell Us What You Need
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2. We Optimize Your Analytics
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3. Grow Your Market on Data You Trust
Brands That Trust Their Analytics to adMind
Measuring the Impact of Marketing
adMind Analytics is a team of specialized technical and strategic engineers, programmers, analysts and strategists. We don’t just ‘fix reports.’ We work with brands who want to activate their marketing data from traffic acquisition all the way through customer lifetime values. No technology alone can create the specific and strategic plan your business will need in order to get the most from that data, and that is where adMind comes in. It starts with a call to discuss your business goals and immediate analytics needs. Then we perform a strategic audit to see if you have the right technology to support your goals, if that technology is configured properly and tracking accurately. This often spans a review of your analytics tech stack, acquisition platforms, CRMs and any other tech toys you may have on the shelf. Once we know your goals and have diagnosed where you sit today we can create a roadmap for building out a proper analytics practice. You may decide to load all that work into a few months or over a longer period of time based on what is important to know now, and what you’d like to build towards knowing in the future. Better insights, better outcomes.
FAQs
How do you generate leads?
Traffic channels can include things like search engines, social media, emails, referrals and word of mouth.
The best marketers are able to curate messaging that resonates with the experience of their ideal consumer, and then match that with an offer to help that is genuine and solution oriented.
Which are the 4 steps of the lead generation process?
How do I improve my leads?
Create content that resonates with people at every level of the buying cycle and get your brand on their radar as soon as the user realizes they have a pain they’d like solved.
How do I measure my lead generation marketing efforts?
If not, read on.
Divide all your content assets, offers, CTA’s, blogs, videos, white papers, etc, into categories based on where in the buying cycle someone would be if they were interested in a given asset.
Find a way to measure the effectiveness of each asset, view percentage of a video, time on page for a blog post, conversions of a white paper download.
You want to organize your content by the stage it is meant to influence. Whitepaper downloads should not be judged based on whether or not they led to a sale.
When you create content intended to influence someone in the stage they are at, you can then better prepare them for an eventual conversation with a sales rep.
How much should a lead cost?
How much you spent to get the traffic?
How well did you convince that person to supply contact details?
Traffic costs will vary wildly depending on traffic source, competition, the appeal of your offer, etc.
Your conversion rate of that traffic into a lead will be based on the experience you create through your content and messaging, along with the persons desire to receive what you are offering.
If you want to increase leads and decrease costs, get better at a few of these things simultaneously.
What is a good lead conversion rate?
If you’ve done your marketing right, qualified lead traffic should convert into an actual lead at 50% or higher.
What is the difference between an MQL and SQL?
SQL stands for ‘Sales Qualified Lead’
The difference between those definitions depends on your business goals.
Essentially what you are asking is, what qualifies someone to continue to get messaging from marketing, and what qualifies someone to talk to a sales rep.
Measure your marketing impact
Ready to see how proper analytics can drive growth for you?
Schedule a strategy call today. Learn how a proper analytics practice can help you:
- Maximize your tech stack.
- Align your org on KPI's and metrics.
- Develop influential content.
- Focus teams on what matters.
