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1. 01

   Discovery & Fit Check

   Pre-sale

   We assess your goals, funnel gaps, and ad potential to determine whether PPC is a smart investment. We only move forward when we’re confident we can drive ROI.

   What You’ll Experience:

   • A collaborative discovery session to understand your business model and growth goals
   • Clear expectations about whether PPC is a fit and what ROI potential we see
2. 02

   Conversion Setup & Strategic Audit

   Days 1-3

   We configure/verify conversion tracking across GA4, Google Ads, Meta, etc. Then we dig into your historical ad data and build a strategy tailored to your objectives.

   What You’ll Experience:

   • Clean, complete tracking setup across all major platforms
   • A strategic roadmap built from your existing data and funnel
   • A checkpoint to confirm KPIs, tracking visibility, and goals
3. 03

   Tactical Setup

   Days 2-6

   We put your custom strategy into action: campaign structure, targeting, ad creative, offers, and tracking updates — all built for scale.

   What You’ll Experience:

   • Full transparency on what’s changing and why
   • A review session or walkthrough of the implementation
   • Your feedback incorporated before going live
4. 04

   Launch & Learning Phase

   Weeks 2-4

   Campaigns go live with accurate tracking in place. We watch early signals like click quality, conversion rates, and engagement trends to guide testing.

   What You’ll Experience:

   • A walk-through of early results and what they mean
   • Ongoing insights and explanations as we test audiences and messaging
   • Quick pivots based on what’s (and isn’t) working
5. 05

   Optimization & Refinement

   Weeks 3-8

   With real data in hand, we shift into weekly optimization — refining bids, tightening targeting, enhancing creative, and reallocating spend.

   What You’ll Experience:

   • A data-backed strategy session to review wins and gaps
   • Transparent performance dashboards
   • Ongoing communication and suggested next steps
6. 06

   Scaling & Strategic Growth

   Month 2+

   We expand campaigns that are working, introduce new segments, and increase budget efficiency — while keeping the focus on profitable growth.

   What You’ll Experience:

   • A proactive roadmap for growth and testing
   • Custom reporting and performance breakdowns
   • Regular strategy calls to evolve goals and tactics
7. 07

   Multi-Channel Expansion

   Month 3+

   Once we’ve proven results on your primary channel, we’ll surface opportunities to expand into new platforms like YouTube, LinkedIn, or TikTok — with strategy, creative, & targeting tailored to each.

   What You’ll Experience:

   • Platform recommendations based on actual performance
   • Creative and copy adaptation for each new channel
   • Cross-channel attribution and reporting clarity

We Don’t Copy-Paste Campaigns

Each platform requires its own playbook — and we use the right one for each message, every time.

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Right Audience, Right Messaging

Not every potential customer is ready to buy — and running ads as if they are leads to wasted spend. People move through a conversion funnel, from early awareness to final decision.

That’s why your ad targeting and messaging must adapt to where they are in that journey.

We structure campaigns around the three key stages of the funnel:

• TOFU (Top of Funnel): Problem-aware, need education and empathy
• MOFU (Middle of Funnel): Exploring options, comparing solutions
• BOFU (Bottom of Funnel): Ready to decide — they just need a reason to act

Here’s how we tailor strategy and messaging at every stage:

TOFU

• Pain Aware

  They feel a problem, but aren’t searching for solutions yet.

  Use emotionally resonant ads to build trust and stop the scroll with relevance, not sales.
• Solution Aware

  They’re exploring options but don’t know your brand.

  Introduce your category and unique value, focusing on clarity over conversion.

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MOFU

• Interest

  They’re starting to engage with related content and ideas.

  Educate, inspire, and offer low-friction entry points like guides, tools, or lead magnets.
• Consideration

  They’re weighing solutions and comparing providers.

  Showcase your differentiators and social proof to build trust and move them forward.

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BOFU

• Intent

  They’re ready to act — but may still hesitate.

  Offer urgency, clarity, and risk-reducers like trials, reviews, or time-sensitive promos.
• Action

  They’ve made their decision — now make it easy to convert.

  Drive to conversion with focused CTAs and high-converting landing pages.

Ready to start getting ROI from PPC?

1. 1. Schedule a Free Discovery Call

2. 2. Get Proper Tracking, Targeting, & Messaging

3. 3. Get a Proper ROI & Scale Your Efforts

Schedule A Free Consultation

FAQs

How do you know if PPC is right for my business?

We assess your market, goals, and current funnel performance to determine whether paid traffic is likely to deliver a strong return — and we won’t recommend PPC unless we’re confident it will.

What kind of return on ad spend (ROAS) can I expect?

While it varies by industry, most of our clients see 3–7x ROAS within the first 60–90 days. We set realistic projections and adjust strategy based on early results.

Do you also help with tracking and analytics?

Yes — good data is the foundation of our strategy. Every engagement includes conversion tracking, GA4 setup, and reporting to ensure full visibility into performance.

Which platforms do you manage campaigns on?

We run campaigns across Google Ads, Microsoft Ads, Meta, LinkedIn, and more — and tailor your channel mix based on your goals and audience.

How long does it take to see results?

Most clients start seeing early wins within the first few weeks, with more significant gains as we test and optimize over the first 30–60 days.

Can you manage everything or just parts of it?

We offer flexible packages — from full-funnel campaign management and analytics, to just strategy, audits, or account optimization.

Is there a minimum ad spend or contract?

We don’t lock you into long-term contracts. While we recommend at least $3k/month in ad spend for meaningful testing, we can advise based on your budget.

What makes you different from other PPC agencies?

We lead with measurement, not guesswork. Our team includes analytics pros and media strategists working together to ensure your campaigns are both smart and scalable.

Measure & Amplify Your PPC

Ready to see how PPC can deliver positive ROI?
Schedule a strategy call today. Learn how a PPC practice can help you:

• Drive growth in your business.
• Spend money where it delivers ROI.
• Highlight future opportunities to scale.
• Generate regular insights.

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