Google Analytics Audits

You get dashboards and reports on day 1 of working with us.

The audit itself takes between 5-10 business days depending on the complexity of your site.

Some report features will not be available until data collection is corrected, and we will need to enable the pipeline between Google Analytics and BigQuery to unlock your reporting potential.

We will deliver meaningful, actionable insights in the first two weeks of being engaged.

Beyond the audit, initial configuration typically takes 1-2 months, and then we evolve as needed based on new marketing efforts.

Absolutely! We offer extensive customization options, allowing you to tailor your dashboards and reports to highlight the metrics that matter most to your business.

Whether you need to track specific KPIs or create unique visualizations, we’ve got you covered.

Our reports provide actionable insights that go beyond just presenting data.

We can help you analyze your metrics to identify trends, highlight opportunities, and offer recommendations that help you optimize your marketing strategy and drive better results.

Common discoveries:

• opportunities to spend additional dollars that were driving performance that was buried
• friction points on the website
• high-value paths through the site and specific content that is driving visitors to convert or leading to increase AOV and ensuring that those paths are more prominent for all visitors

On day 1 we will deliver your reports in our platform. Most clients end up liking these a lot.

However, we are entirely platform agnostic. Common requests from our clients are to have their reports built in Looker Studio, Looker, Tableau, or PowerBI, but we have experience in nearly reporting platform out there.

We will give you advice on scalability, security, and cost for each potential option.

We commonly create different dashboards for various roles, ranging from executives to marketing directors & managers, and even your vendors.

This way each role can see the metrics that guide their daily, weekly, & monthly activities without the distraction of metrics that take them away from their focus.

We ensure data accuracy through proactive alerting, which notifies us and your team if data collection fails. Regular quality checks and validation are built into our process, and our tracking frameworks minimize errors. These safeguards ensure your data is reliable and actionable.

For standard integrations, we work seamlessly with platforms like Google Analytics, CRMs, marketing tools, e-commerce systems, and more.

In cases where a system lacks native integration, we can create custom APIs, develop cloud functions, or even set up manual entry processes using Google Sheets that feed directly into the data pipeline.

No matter the source, we ensure your data flows reliably into your analytics ecosystem.

We have extensive experience with a wide range of industries, including higher education, e-commerce, product-led businesses, and banking or credit unions.

Whether you are e-commerce, lead generation, SaaS/product-led growth, subscription-based businesses, and publishers, we have the background to help you.

Having worked with clients across nearly every sector, our adaptable approach allows us to tailor solutions to your specific needs, no matter your industry or business type.

Yes, we provide comprehensive training to ensure your team can confidently use the dashboards and reports. Our training sessions are tailored to your specific needs, covering how to navigate the dashboards, interpret key metrics, and extract actionable insights.

We also address how to leverage these tools in your decision-making processes and answer any questions your team may have. Our goal is to empower your team to fully utilize the data and maximize its impact on your business.

What sets us apart is our focus on generating actionable insights rather than simply collecting as much data as possible. We understand that businesses don’t just need more data—they need the right data to drive decisions.

Our approach is rooted in helping you solve specific business challenges by delivering clear, practical insights that fuel growth.

Companies turn to us when their current analytics and reporting systems can no longer meet their needs. This often happens as they mature in how they spend on digital media, reach their customers, and rely on insights to guide decisions.

We specialize in working with businesses that have achieved product-market fit and are looking to scale, ensuring their analytics infrastructure evolves to support growth. Our tailored solutions bridge the gap between raw data and strategic decision-making, empowering you to grow with confidence.