GA4 Implementation Audits

Is it your implementation or is it GA4? We make sure GA4 is configured to answer your most important marketing performance questions.

Common GA4 Issues:

did we install ga4 correctly or is it something else?

Wondering why GA4 data seems so ‘off’? You aren’t alone.

In the last 2 years we’ve seen the good, the bad and the ugly with GA4. Sometimes it’s the implementation, sometimes it’s limitations with GA4 itself. Either way, we can help.

Don’t struggle through it alone, we can help guide you through this process.

with ga4 it's hard to verify your migration

Can't Drill Down

It's hard to investigate performance when you can't drill deeper into the data.

Missing Data

'Thresholding' hides data in an unpredictable and inconsistent way. 

Reports Gone

Where did those ecommerce or landing page reports even go? Nobody knows.

Book Your Free Discovery Call

To keep you moving forward, your first call will be with an analytics engineer, not a sales rep.

what you can expect from a ga4 audit

Other Guys adMind Analytics
Review data collection
Review current tracking and filtering
Enable GA4 features and settings
Identify GA4 features/settings best suited to answer your most pressing questions
Discrepancy analysis with all other marketing platforms (Shopify, CRM, ads platforms etc)


Review for potential conflicts with other marketing reports, spreadsheets or dashboards
Evaluate possibility GA4 can even answer relevant business questions
Analyze use of alternative visualization tools leveraging GA4 as source data but not as reporting tool
Deliverable at the end



not all hope is lost even with ga4

Watch our Founding Engineer show you how it’s done.

reporting is meant to align everyone around accurate data

Book Your Free Discovery Call

To keep you moving forward, your first call will be with an analytics engineer, not a sales rep.

making marketers look good is all we do

Being in charge of implementing marketing technology is a difficult place for marketers to find themselves, we get it. Before coming to adMind we all wrestled with marketing data, solving that problem is how we got started.

Our team will make your team look amazing!

Custom web analytics audits delivered in the last 7 years.
Team members on site at our local offices in Salt Lake City, UT​
Number of times we haven't been able to help.​

Book Your Free Discovery Call

To keep you moving forward, your first call will be with an analytics engineer, not a sales rep.

Interview your teams stakeholders.

We'll spend an hour or so with all your stakeholders to make sure we understand the business questions your analytics are trying to answer.

Design a solution to better maximize analytics.

At this point we know your desired outcomes, we've seen your current set up and now we can design a solution tailored to meet your exact business needs.

Review your current analytics.

After our interviews we'll be able to evaluate your current analytics with the understanding of what you're trying to get out of the data.

Present our findings so you can prioritize the work.

We present different options for how you can build an analytics system that meets your business needs. We'll collaborate with you to build an effective, cost-effective solution.

audit results in 4 thoughtful steps

Our team will first work to make sure we understand your desired business outcomes. From there we evaluate the people, processes and technology that make up your current analytics.

Finally we deliver an analytics implementation plan to close all gaps and maximize the value of your data.

Don’t fall for checklist audits, your a thriving brand not a grocery list.

your tools our expertise

Your data lives in all kinds of places. Ad platforms, tag managers, website analytics, your own internal systems – and often with a smattering of tools in between.

Regardless of the tech stack you currently have, we can bring the data together, help you focus on what matters, and make sure the right people see the data they need to make better decisions and improve business outcomes.


Our team will make your team look amazing!

Ready to see how a proper analytics program can drive growth for you?

1. Tell Us What You Need

2. We Optimize Your Analytics

3. Grow Your Market on Data You Trust

google suite product experts

everything you need to audit ga4

Review business objectives

Interview stakeholders

Confirm conversion tracking

Confirm event tracking

Audience segment creation

Enhanced ecommerce

Data layer implementation

Tag management

Attribution accuracy

Account structure review

ETL/LTL engineering

Custom reporting visualizations

Book Your Free Discovery Call

To keep you moving forward, your first call will be with an analytics engineer, not a sales rep.

all the skills one goal in mind

From project management, to solution design to business analytics – our team is uniquely skilled to build your analytics.

it takes a village to properly audit ga4

Our service offering provides you with access to a complete set of analytics engineering skills.

Role: Analytics Architect

The design of an analytics system based on business needs, its configuration, the customer journeys that are encompassed, and the function of the website, app, etc.

What data should be collected (including metadata), what events should be collected (and what should trigger their collection), how the analytics system cooperates with other tech that is in use.

How it should be grouped or rolled up to accommodate answering meaningful questions.

Role: Analytics Engineer

The implementation of tracking such that the analytics architecture is translated into a real-world system. The verification of all events, triggers, and integrity of the data both at time of collection and in the destination systems that collect the data.

Role: Data Engineer

The transformation, enriching, and cleanup of data via a series of logical, well-documented steps that provide the capability of a business to trust the output data.

Through this process there should be singular places to get each piece of output data. The logic behind the cleanup processes should be congruent across an organization.

bearded man with hands on face

Role: Visualization Engineer

The translation of clean, enriched data into meaningful dashboards, reports, exploration tools that leverage visualization to facilitate meaningful interpretation of data with as few distractions as possible.

woman smiling

Role: Data Analyst

Through the use of dashboards, reports, and exploration tools (which could include ad hoc SQL work), mining for insights (something different than expected or new opportunities).

This can take the form of answering an explicit question from within a business, exploration for the sake of seeking insights, or at the prompt of a monitoring system.

Role: Optimization Engineer

Pulling the learnings from each step in the process our teams come together to create ideas for iterative testing our clients can use to narrow down the cause and effect of the insights discovered in their data.

This allows everyone to move forward with confidence knowing what each lever in the campaign is doing to contribute to increased ROI.


Solution Design Audit

Review analytics people process and tech to propose improvement plan.



Building out the analytics system created during Solution Design.

Emergency Support

A certain amount of hours dedicated to resolving a specific issue.


We Provide the Expert Level Service You Need

The Competition

The days of a single ‘analytics person’ are long gone. No single contractor has the skills in all the areas you’ll need to build an analytics program. We know, we’ve looked.

Our Team

You need an Analytics Architect, Data Engineers, Analytics Engineers, Visualization Engineers and Business Analysts to properly create, deploy, QA and leverage marketing data.

Make an Impact

You can hire firms to run your website through a template checklist of ‘audit’ checks, or, you can hire thought partners to ensure your data is actually creating an impact.

Time and Attention

We help uncover areas where you can allocate additional time and attention with confidence, knowing that your investment will have an impact.

Brands That Trust Their Analytics to adMind

Measuring the Impact of Marketing

adMind Analytics is a team of specialized technical and strategic engineers, programmers, analysts and strategists. We don’t just ‘fix reports.’ We work with brands who want to activate their marketing data from traffic acquisition all the way through customer lifetime values. No technology alone can create the specific and strategic plan your business will need in order to get the most from that data, and that is where adMind comes in.

It starts with a call to discuss your business goals and immediate analytics needs. Then we perform a strategic audit to see if you have the right technology to support your goals, if that technology is configured properly and tracking accurately. This often spans a review of your analytics tech stack, acquisition platforms, CRMs and any other tech toys you may have on the shelf.

Once we know your goals and have diagnosed where you sit today we can create a roadmap for building out a proper analytics practice. You may decide to load all that work into a few months or over a longer period of time based on what is important to know now, and what you’d like to build towards knowing in the future.

Better insights, better outcomes.

man smiling about his quality of leads


What is GA4, and how is it different from Universal Analytics?

GA4 is the latest version of Google Analytics, and it’s designed to provide more advanced analytics capabilities compared to Universal Analytics. Unlike Universal Analytics, GA4 uses an event-driven data model that allows you to track and analyze user interactions beyond just pageviews.

Can I use GA4 alongside Universal Analytics?

Yes, you can use both GA4 and Universal Analytics simultaneously. However, it’s recommended that you migrate fully to GA4 since Universal Analytics is no longer supported.

How do I set up GA4 on my website?

To set up GA4 on your website, you need to create a GA4 property in your Google Analytics account and add the GA4 tracking code to your website. You can also use Google Tag Manager to implement the GA4 tracking code.

Can I import data from Universal Analytics to GA4?

Yes, you can import data from Universal Analytics to GA4. However, not all data can be imported, and there are some limitations to the data that can be migrated.

What is the Data Streams feature in GA4?

The Data Streams feature in GA4 allows you to collect and analyze data from different sources and platforms, such as websites, mobile apps, and other digital channels, in a single GA4 property.

How does GA4 handle data privacy and compliance?

GA4 has several features that help you comply with data privacy regulations, such as the ability to configure data retention settings, control user data deletion, and more.

What is the Analysis Hub feature in GA4?

The Analysis Hub is a feature in GA4 that provides a user-friendly interface for creating custom reports and performing advanced data analysis.

Can I use GA4 to track offline conversions?

Yes, GA4 provides several ways to track offline conversions, such as through the Measurement Protocol API or by importing data from offline sources.

How does GA4 handle cross-domain tracking?

GA4 uses a new method for cross-domain tracking called “enhanced measurement,” which simplifies the process and provides more accurate data.

Is GA4 free to use?

Yes, GA4 is free to use, just like Universal Analytics. However, some advanced features, such as Data Studio integration, require a paid subscription to Google Analytics 360.

Measure your marketing impact

Ready to see how proper analytics can drive growth for you?
Schedule a strategy call today. Learn how a proper analytics practice can help you:

  • Maximize your tech stack.

  • Develop influential content.

  • Align your org on KPI's and metrics.

  • Focus teams on what matters.

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