Key Issues We Solve for Shopify Users

Mismatched Data Between Shopify and GA4

Have you noticed discrepancies in your Shopify reports compared to GA4?

Product Tracking Issues

Are you losing data on important actions like product page views, add-to-cart events, or PDP interactions?

Segment Audiences

Want to see which color, size, or other product attributes are driving sales?

Don’t struggle alone, we can help.

• Enhanced customer tracking
• Google Ads integration
• Attribution modeling

• Everything you need for Shopify

• Deeper eCommerce insights
• Real-time data
• Enhanced ecommerce
• Better audience segmentation
• Privacy adaptation
• Actionable insights
• Predictive analytics
• Comprehensive funnel analysis
• Improved reporting

Shopify & GA4
Solutions

• No Developer Implementation Needed
  We set up your GA4 tracking without the need for dev teams.
• Real-Time Monitoring
  Continuous monitoring ensures tracking stays live.
• Checkout Extensibility
  Expertise in tracking every step of the Shopify checkout process.
• Granular Data
  Track key product attributes like size, color, and SKU.

Other Guys

adMind Analytics

Review data collection

Review current tracking and filtering

Enable GA4 features and settings

Integrate GA4 data with your other systems (CRM, Ecomm, Marketing Automation, etc)

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Identify GA4 features/settings best suited to answer your most pressing questions

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Discrepancy analysis with all other marketing platforms (Shopify, CRM, ads platforms etc)

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Insights delivered weekly

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Review for potential conflicts with other marketing reports, spreadsheets or dashboards

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Evaluate possibility GA4 can even answer relevant business questions

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Analyze use of alternative visualization tools leveraging GA4 as source data but not as reporting tool

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Our team is now
your team

Being in charge of implementing marketing technology is a difficult place for marketers to find themselves, we get it. Before coming to adMind we all wrestled with marketing data, solving that problem is how we got started.

Our team will make your team look amazing!

296 Custom web analytics audits delivered in the last 7 years.

21 Team members on site at our local offices in Salt Lake City, UT

0 Number of times we haven't been able to help.​

Shopify's weakness is GA4's strength

Shopify has created a powerful shopping platform and honestly it doesn’t want you going in and mucking around with the code.

At first Shopify’s cute little built-in GA4 data helps stores focus on building their product and brand, but when you want to scale it becomes a problem.

We’ve worked through this hundreds of times, and we can help you do it too.

Engage and Listen to your team.

Our Solution Design team will spend time with your team understand your unique needs and incorporate those needs into your findings and roadmap.

Present our technical findings.

Guided by our time with your team, we present the technical details of what is and isn't delivering for your team and what it will take to get it there.

Delivery of prioritized roadmap.

We take a ruthlessly practical approach to planning that minimizes dev requests and gets your reports running in days, not weeks or months.

Execute the Roadmap.

Our team gets tracking in place quickly and your team can immediately extract new insights that actually make a difference to your marketing program.

Lets build something better
together

Our team will first work to make sure we understand your desired business outcomes. From there we evaluate the people, processes and technology that make up your current analytics. Finally we deliver an analytics implementation plan to close all gaps and maximize the value of your data.

Reporting that makes you everyone’s favorite marketing team!

Ready to see how properly tracked Shopify data can drive growth for you?

1. 

   1. Schedule a Free Discovery Call

2. 

   2. Tell Us What You Need

3. 

   3. Maximize The Impact of Your Data

Contact Us Today

Our service offering provides you with access to a complete set of analytics engineering skills.

Solution Design Data Collection Data Engineering Data Visualization Analyze for Insights Testing and Optimization

Role: Analytics Architect

The design of an analytics system based on business needs, its configuration, the customer journeys that are encompassed, and the function of the website, app, etc.

What data should be collected (including metadata), what events should be collected (and what should trigger their collection), how the analytics system cooperates with other tech that is in use.

How it should be grouped or rolled up to accommodate answering meaningful questions.

What if my tracking goes down?

Our system alerts us immediately if anything goes wrong, and we guarantee resolution within 2-3 business days.

How is this different from other solutions?

Unlike other services, such as Elevar, we take care of the entire process without needing your team to handle developer requests. Our system also includes real-time monitoring to ensure consistent tracking.

Can I track custom product attributes like color or size?

Absolutely. We customize GA4 to capture key product details, giving you the insights you need to optimize sales.

Can GA4 track cross-domain traffic between Shopify and my other platforms?

Yes, GA4 supports cross-domain tracking. You can set this up in the GA4 admin by specifying the domains you'd like to track, ensuring that user sessions are tracked across multiple domains (such as if you have a separate blog or marketing site).

How do I check if GA4 is properly tracking my Shopify store?

To verify that GA4 is working correctly, you can:

• Use GA4's real-time reports to see if events (such as page views or add-to-cart) are being tracked.
• Utilize the DebugView in GA4 for more granular testing.
• Install Chrome extensions like Tag Assistant to check if GA4 tags are firing on your Shopify store.

Does Shopify automatically track eCommerce events for GA4?

Shopify does not automatically track all enhanced eCommerce events. You might need to set up custom event tracking using GTM (Google Tag Manager) or manually adjust your theme's code to ensure events such as add-to-wishlist, refunds, or coupon usage are tracked.

Which events are automatically tracked in Shopify when using GA4?

GA4 can automatically track common e-commerce events such as:

• Product views
• Add to cart
• Initiate checkout
• Purchases
• Pageviews

How does GA4 handle data privacy and compliance?

GA4 has several features that help you comply with data privacy regulations, such as the ability to configure data retention settings, control user data deletion, and more.

• GA4
• Google Ads
• Big Query
• Google Tag Manager
• Looker Studio
• Google Cloud Storage
• Google Cloud

Measuring the Impact of Marketing

adMind Analytics is a team of specialized technical and strategic engineers, programmers, analysts and strategists. We don’t just ‘fix reports.’ We work with brands who want to activate their marketing data from traffic acquisition all the way through customer lifetime values. No technology alone can create the specific and strategic plan your business will need in order to get the most from that data, and that is where adMind comes in.

It starts with a call to discuss your business goals and immediate analytics needs. Then we perform a strategic audit to see if you have the right technology to support your goals, if that technology is configured properly and tracking accurately. This often spans a review of your analytics tech stack, acquisition platforms, CRMs and any other tech toys you may have on the shelf.

Once we know your goals and have diagnosed where you sit today we can create a roadmap for building out a proper analytics practice. You may decide to load all that work into a few months or over a longer period of time based on what is important to know now, and what you’d like to build towards knowing in the future.

Better insights, better outcomes.

Contact Us Today

Brands That Trust Their Analytics to adMind

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Measure your marketing impact

Ready to see how proper analytics can drive growth for you?
Schedule a strategy call today. Learn how a proper analytics practice can help you:

• Maximize your tech stack.
• Align your org on KPI's and metrics.
• Develop influential content.
• Focus teams on what matters.

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