GA4 Consulting

Get GA4 configured the way it was meant to be – helpful.

GA4 is the Problem Not the Solution

Wondering why GA4 doesn’t seem like an upgrade? You aren’t alone.

GA4 is hard to use for reporting because Google is setting the stage to push users to their cloud products, Big Query and Looker Studio. Products that start free but then…aren’t.

Don’t struggle through it alone, we can help guide you through this process.

ga4 default reporting is bad, really bad

Can't Drill Down

It's hard to investigate performance when you can't drill deeper into the data.

Missing Data

'Thresholding' hides data in an unpredictable and inconsistent way. 

Reports Gone

Where did those ecommerce or landing page reports even go? Nobody knows.

not all hope is lost even with ga4

Watch our Founding Engineer show you how it’s done.

get everyone on the same page with meaningful data across the org

Book Your Free Strategy Call

To keep you moving forward, your first call will be with an analytics engineer, not a sales rep.

everything you need to maximize ga4

Other Guys adMind Analytics
Review data collection
Review current tracking and filtering
Enable GA4 features and settings
Identify GA4 features/settings best suited to answer your most pressing questions
Discrepancy analysis with all other marketing platforms (Shopify, CRM, ads platforms etc)


Review for potential conflicts with other marketing reports, spreadsheets or dashboards
Evaluate possibility GA4 can even answer relevant business questions
Analyze use of alternative visualization tools leveraging GA4 as source data but not as reporting tool

making marketers look good is all we do

Being in charge of implementing marketing technology is a difficult place for marketers to find themselves, we get it. Before coming to adMind we all wrestled with marketing data, solving that problem is how we got started.

Our team will make your team look amazing!

Custom web analytics audits delivered in the last 7 years.
Team members on site at our local offices in Salt Lake City, UT​
Number of times we haven't been able to help.​

Collaborate on the right solution.

Our Analytics Architects will collaborate with you to make sure your GA4 build is meeting all your needs.

Prioritize the most important work.

The GA4 reporting is awful, and we think Google did that on purpose. Regardless, you need functional reports and we can build them for you.

Present our findings, and roadmap.

Our Data Engineers work to ensure your data is accurately collected, quality controlled and prepared for use by your team.

Implement the strategy.

As an analytics consultancy our primary objective is to go beyond a report and deliver  actionable insights your team can use to improve business outcomes at scale.

Lets build something better together

Our team will first work to make sure we understand your desired business outcomes. From there we evaluate the people, processes and technology that make up your current analytics. Finally we deliver an analytics implementation plan to close all gaps and maximize the value of your data.

Reporting that makes you everyone’s favorite marketing team!

your tools our expertise

Your data lives in all kinds of places. Ad platforms, tag managers, website analytics, your own internal systems – and often with a smattering of tools in between.

Regardless of the tech stack you currently have, we can bring the data together, help you focus on what matters, and make sure the right people see the data they need to make better decisions and improve business outcomes.


Our team will make your team look amazing!

Ready to see how Google Analytics consulting can drive growth for you?

1. Schedule a Free Discovery Call

2. Tell Us What You Need

3. Maximize The Impact of Your Data

google suite product experts

everything you need to maximize ga4

Review business objectives

Interview stakeholders

Confirm conversion tracking

Confirm event tracking

Audience segment creation

Enhanced ecommerce

Data layer implementation

Tag management

Attribution accuracy

Account structure review

ETL/LTL engineering

Custom reporting visualizations

all the analytics skills one goal

it takes a village to generate insights

Our service offering provides you with access to a complete set of analytics engineering skills.

Role: Analytics Architect

The design of an analytics system based on business needs, its configuration, the customer journeys that are encompassed, and the function of the website, app, etc.

What data should be collected (including metadata), what events should be collected (and what should trigger their collection), how the analytics system cooperates with other tech that is in use.

How it should be grouped or rolled up to accommodate answering meaningful questions.

Role: Analytics Engineer

The implementation of tracking such that the analytics architecture is translated into a real-world system. The verification of all events, triggers, and integrity of the data both at time of collection and in the destination systems that collect the data.

Role: Data Engineer

The transformation, enriching, and cleanup of data via a series of logical, well-documented steps that provide the capability of a business to trust the output data.

Through this process there should be singular places to get each piece of output data. The logic behind the cleanup processes should be congruent across an organization.

bearded man with hands on face

Role: Visualization Engineer

The translation of clean, enriched data into meaningful dashboards, reports, exploration tools that leverage visualization to facilitate meaningful interpretation of data with as few distractions as possible.

woman smiling

Role: Data Analyst

Through the use of dashboards, reports, and exploration tools (which could include ad hoc SQL work), mining for insights (something different than expected or new opportunities).

This can take the form of answering an explicit question from within a business, exploration for the sake of seeking insights, or at the prompt of a monitoring system.

Role: Optimization Engineer

Pulling the learnings from each step in the process our teams come together to create ideas for iterative testing our clients can use to narrow down the cause and effect of the insights discovered in their data.

This allows everyone to move forward with confidence knowing what each lever in the campaign is doing to contribute to increased ROI.


Instant Audit Tool

70+ GA4 tests in 90 sec. Find critical issues and recommended solutions.


Consult an Architect

An expert helps you fix issues and get actionable insights.



Consultant leads implementing the action plan. Tech resources available.


frequently asked questions

What is GA4, and how is it different from Universal Analytics?

GA4 is the latest version of Google Analytics, and it’s designed to provide more advanced analytics capabilities compared to Universal Analytics. Unlike Universal Analytics, GA4 uses an event-driven data model that allows you to track and analyze user interactions beyond just pageviews.

Can I use GA4 alongside Universal Analytics?

Yes, you can use both GA4 and Universal Analytics simultaneously. However, it’s recommended that you migrate fully to GA4 since Universal Analytics is no longer supported.

How do I set up GA4 on my website?

To set up GA4 on your website, you need to create a GA4 property in your Google Analytics account and add the GA4 tracking code to your website. You can also use Google Tag Manager to implement the GA4 tracking code.

Can I import data from Universal Analytics to GA4?

Yes, you can import data from Universal Analytics to GA4. However, not all data can be imported, and there are some limitations to the data that can be migrated.

What is the Data Streams feature in GA4?

The Data Streams feature in GA4 allows you to collect and analyze data from different sources and platforms, such as websites, mobile apps, and other digital channels, in a single GA4 property.

How does GA4 handle data privacy and compliance?

GA4 has several features that help you comply with data privacy regulations, such as the ability to configure data retention settings, control user data deletion, and more.

What is the Analysis Hub feature in GA4?

The Analysis Hub is a feature in GA4 that provides a user-friendly interface for creating custom reports and performing advanced data analysis.

Can I use GA4 to track offline conversions?

Yes, GA4 provides several ways to track offline conversions, such as through the Measurement Protocol API or by importing data from offline sources.

How does GA4 handle cross-domain tracking?

GA4 uses a new method for cross-domain tracking called “enhanced measurement,” which simplifies the process and provides more accurate data.

Is GA4 free to use?

Yes, GA4 is free to use, just like Universal Analytics. However, some advanced features, such as Data Studio integration, require a paid subscription to Google Analytics 360.

Measuring the Impact of Marketing

adMind Analytics is a team of specialized technical and strategic engineers, programmers, analysts and strategists. We don’t just ‘fix reports.’ We work with brands who want to activate their marketing data from traffic acquisition all the way through customer lifetime values. No technology alone can create the specific and strategic plan your business will need in order to get the most from that data, and that is where adMind comes in.

It starts with a call to discuss your business goals and immediate analytics needs. Then we perform a strategic audit to see if you have the right technology to support your goals, if that technology is configured properly and tracking accurately. This often spans a review of your analytics tech stack, acquisition platforms, CRMs and any other tech toys you may have on the shelf.

Once we know your goals and have diagnosed where you sit today we can create a roadmap for building out a proper analytics practice. You may decide to load all that work into a few months or over a longer period of time based on what is important to know now, and what you’d like to build towards knowing in the future.

Better insights, better outcomes.

man smiling about his quality of leads

Brands That Trust Their Analytics to adMind

Measure your marketing impact

Ready to see how proper analytics can drive growth for you?
Schedule a strategy call today. Learn how a proper analytics practice can help you:

  • Maximize your tech stack.

  • Develop influential content.

  • Align your org on KPI's and metrics.

  • Focus teams on what matters.

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