Data Democracy

Get the right data into the hands of the right people so they can quickly act to improve business outcomes.

Data Alignment

Data Alignment

A proper analytics program will help you clarify what data actually needs to be reviewed in order to improve outcomes.

People Alignment

People Alignment

Proper analytics programs don't make all data accessible to everyone, they make sure the right data is going to the right people.

Improved Outcomes

Improved Outcomes

If the right people are looking at the data that is relevant to their job function they are empowered to improve outcomes.

Problems With Data Culture

Too many leaders think that if something can be tracked, it should be tracked, this mentality prevents business growth.

Wasted Time

How much time is wasted sifting through hundreds of metrics and thousands of dimensions to find insights?

Incomplete Data

When data is not connected across platforms marketers are often guessing at what to do next.

Trust Issues

Trying to improve business outcomes on incomplete, or disconnected data erodes trust between teams.

When Data Democracy Goes Right

Consistent Insights

Marketing leaders can explicitly see the impact the data is having on growth, it’s not kinda helping, it is definitively helping.

Right Data Right People

Your individual team players have immediate access to data relevant to their job performance specifically.

Highly Organized

Your team has highly organized data, which means, they see what is relevant to their role in the context of how their role grows the business.

Appropriately Accessible

Team members do not have to go to extreme lengths to access the data they need, it’s available within a few clicks and at all times.

adMind Analytics Pricing

Data democracy is not a software product, it’s not a tech stack, it’s a strategic plan for aligning marketing data across multiple systems.

We design analytics solutions, which means, we help you plan, collect, clean, visualize and analyze the marketing data relevant to your business goals.

From there we ensure proper quality assurance practices are in place so that as your campaign initiatives change your ability to accurately report on them does not.

Audits are helpful for two reasons.

 

First - They allow us to see how your current analytics system is trying to, or failing at, serving your business.

 

Second - By evaluating your marketing analytics we see first hand where the gaps are and it allows us to plan a roadmap accordingly.

 

See Audit Pricing

Once an audit is completed we can begin working towards the desired outcomes.

 

We'll work with you to prioritize the issues that need to be fixed first against all issues on the roadmap.

 

Each week your team will meet with our Project Management team to discuss needs and updates.

 

See Hourly Rates

Sometimes you have analytics needs that are time sensitive to the business. This is not our preferred method of engagement.

 

See How Expensive

We Understand

Being in charge of marketing data collection is a difficult place for marketers to find themselves, we get it. Before coming to adMind we all wrestled with marketing data, it’s why we started adMind. Through the years we’ve come to understand what it takes to get the right mix of people, process and technology in place to build proper analytics practices that scale as your business grows.

183

Custom web analytics audits delivered in the last 7 years.

14

Team members here in Salt Lake City, UT.

0

The number of times we haven’t been able to help.

Ready to see how proper analytics can drive growth for you?

1. Tell Us What
You Need

2. We Optimize Your Analytics

3. Grow Your Market on Data You Trust

Lot's of Specialties. One goal.

From project management, to solution design to business analytics – our team is uniquely skilled to build your analytics.

Measuring the Impact of Marketing

adMind Analytics is a team of specialized technical and strategic engineers, programmers, analysts and strategists. We don’t just ‘fix reports.’ We work with brands who want to activate their marketing data from traffic acquisition all the way through customer lifetime values. No technology alone can create the specific and strategic plan your business will need in order to get the most from that data, and that is where adMind comes in.

It starts with a call to discuss your business goals and immediate analytics needs. Then we perform a strategic audit to see if you have the right technology to support your goals, if that technology is configured properly and tracking accurately. This often spans a review of your analytics tech stack, acquisition platforms, CRMs and any other tech toys you may have on the shelf.

Once we know your goals and have diagnosed where you sit today we can create a roadmap for building out a proper analytics practice. You may decide to load all that work into a few months or over a longer period of time based on what is important to know now, and what you’d like to build towards knowing in the future.

Brands That Trust Their Analytics to adMind

Book Your Free Strategy Call

To keep our relationship solution oriented, your first call will be with an analytics engineer, not a sales rep.

FAQs

Quickly getting the most relevant data into the hands of people who can act on it will produce consistent growth for your business.

Don't make people sift, filter, query loads of data just to get marginally relevant information - this will leave your team making mostly gut decisions.

Start by considering ALL the marketing data you have access to as an organization. Traffic data, cost data, engagement data, multiplied by every channel and initiative your promoting.

Does your SEO team need all that information? How about the paid search or social teams?

Short answer, no. They only need the information that is relevant to their success. Yes, there will be overlap when it comes to overall success metrics like revenue. But in terms of those tacticians doing their job better with data you're just wasting their time by giving them access to everything, or making them filter through everything.

Start by understanding the job functions of your team, how are they similar, how are the different. Consider each groups goals and initiatives, are they all driving conversions, or are they driving other leading metric indicators?

Once you have a clear line of sight around who is doing what you can then ask the question - "What data do you need to see everyday in order for you to improve business outcomes?"

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Measure your marketing impact

Ready to see how data accuracy can drive growth for you? Schedule a strategy call today. Learn how accurate marketing data can help you:

  • Make better decisions.

  • Develop influential content.

  • Align your org on KPI's and metrics.

  • Focus teams on what matters.