Data Democracy

Get the right data into the hands of the right people so they can quickly act to improve business outcomes.

Data Alignment

A proper analytics program will help you clarify what data actually needs to be reviewed in order to improve outcomes.

People Alignment

data accessible to everyone, they make sure the right data is going to the right people.

Improved Outcomes

If the right people are looking at the data that is relevant to their job function they are empowered to improve outcomes.

Problems With Data Culture

Too many leaders think that if something can be tracked, it should be tracked, this mentality prevents business growth.

Wasted Time

How much time is wasted sifting through hundreds of metrics and thousands of dimensions to find insights?

Incomplete Data

When data is not connected across platforms marketers are often guessing at what to do next.

Trust Issues

Trying to improve business outcomes on incomplete, or disconnected data erodes trust between teams.

We Provide the Expert Service You Need

adMind helps marketing teams establish a culture centered around data democracy to ensure the right people are getting the right data so they can improve business outcomes. 

What adMind Offers You

A proper analytics practice is not a software product, it’s not a tech stack, it’s a strategic plan that uses technology to provide you with valuable insights. We help you organize your data (traffic data, website data, customer data, accounting data) around the customer journey you are trying to influence. From there we ensure tracking is accurate and well defined, data points are being properly passed from one platform to the next and that you have reporting you can do something with.

Solution Design

Our Analytics Architects will design a proper analytics environment for your business.

Accurate Data Collection

Our Data Engineers work to ensure your data is accurately collected, quality controlled and prepared for use by your team.

Analytics Migrations

Upgrading from UA to GA4? Transitioning from Google to Adobe? Looking for something custom, we can help you navigate the process and implement a scalable solution.

Customer Journey Analytics

We build all of our analytics systems with the goal of helping you better understand your customers needs, wants and desires.

Transformational Insights

As an analytics consultancy our primary objective is to deliver clean, reliable insights your team can use to improve business outcomes at scale.

Team Training

We're more than happy to train your team along the way to make sure you get the most from any engagement with us.

Book Your Free Strategy Call

To keep you moving forward, your first call will be with an analytics engineer, not a sales rep.

All the Analytics Skills

We know it can be tough, we see it all the time. Most marketing teams are tasked with driving revenue and at the same time are asked to be technology integration engineers. These marketing teams are then left fighting all kinds of data issues rather than spending their time influencing marketing.

We have a group of people with very special skill sets assigned to you based on what you need.

Custom web analytics audits delivered in the last 7 years.
Team members here in Salt Lake City, UT.
The number of times we haven’t been able to help.

Ready to see how data democracy can drive growth for you?

1. Tell Us What You Need

2. We Optimize Your Analytics

3. Grow Your Market on Data You Trust

Measuring the Impact of Marketing

adMind Analytics is a team of specialized technical and strategic engineers, programmers, analysts and strategists. We don’t just ‘fix reports.’ We work with brands who want to activate their marketing data from traffic acquisition all the way through customer lifetime values. No technology alone can create the specific and strategic plan your business will need in order to get the most from that data, and that is where adMind comes in.

It starts with a call to discuss your business goals and immediate analytics needs. Then we perform a strategic audit to see if you have the right technology to support your goals, if that technology is configured properly and tracking accurately. This often spans a review of your analytics tech stack, acquisition platforms, CRMs and any other tech toys you may have on the shelf.

Once we know your goals and have diagnosed where you sit today we can create a roadmap for building out a proper analytics practice. You may decide to load all that work into a few months or over a longer period of time based on what is important to know now, and what you’d like to build towards knowing in the future.

Better insights, better outcomes.


Why is data democracy important?

Quickly getting the most relevant data into the hands of people who can act on it will produce consistent growth for your business.

Don’t make people sift, filter, query loads of data just to get marginally relevant information – this will leave your team making mostly gut decisions.

What is an example of data democracy?

Start by considering ALL the marketing data you have access to as an organization. Traffic data, cost data, engagement data, multiplied by every channel and initiative your promoting.

Does your SEO team need all that information? How about the paid search or social teams?

Short answer, no. They only need the information that is relevant to their success. Yes, there will be overlap when it comes to overall success metrics like revenue. But in terms of those tacticians doing their job better with data you’re just wasting their time by giving them access to everything, or making them filter through everything.

How can I improve data democracy at my company?

Start by understanding the job functions of your team, how are they similar, how are the different. Consider each groups goals and initiatives, are they all driving conversions, or are they driving other leading metric indicators?

Once you have a clear line of sight around who is doing what you can then ask the question – “What data do you need to see everyday in order for you to improve business outcomes?”

Brands That Trust Their Analytics to adMind

Measure your marketing impact

Ready to see how proper analytics can drive growth for you?
Schedule a strategy call today. Learn how a proper analytics practice can help you:

  • Maximize your tech stack.

  • Develop influential content.

  • Align your org on KPI's and metrics.

  • Focus teams on what matters.

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