GA4 Certified Agency

adMind Analytics, a full service analytics agency, will help you quickly manage all aspects of your GA4 migration.

What adMind Offers You as a GA4 Agency

Design the Right Solution

Our Analytics Architects will design a proper analytics environment for your business.

Accurately Collect the Data

Our Data Engineers work to ensure your data is accurately collected, quality controlled and prepared for use by your team.

Properly Migrate to GA4

Upgrading from UA to GA4? Transitioning from Google to Adobe? Looking for something custom, we can help you navigate the process and implement a scalable solution.

Build Customer Journey Reporting

We build all of our analytics systems with the goal of helping you better understand your customers needs, wants and desires.

Deliver Insights

As an analytics consultancy our primary objective is to deliver clean, reliable insights your team can use to improve business outcomes at scale.

Train Your Team

We're more than happy to train your team along the way to make sure you get the most from any engagement with us.

Time is up

As of July 1 2023 Google Analytics is no longer collecting your data.

Google has indicated you have another 6 months at least to view your data.

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Reasons You Need to Migrate

UA Will Stop Collecting Data

Collection Deadlines

At midnight June 30 2023 Universal Analytics will stop collecting your web engagement data.

You Can't Access UA Data From GA4

No Historical Reference

You will not be able to see historical data (prior to July 1 2023) in your GA4 interface.

Advancing Your Access to Insights

Better Insights Moving Forward

GA 4 is a whole new methodology for consuming marketing analytics, you'll need some guidance on how to properly leverage the new tools.

Book Your Free Strategy Call

To keep you moving forward, your first call will be with an analytics engineer, not a sales rep.

Google Product Experts

Over the last 8 years we’ve dedicated ourselves to building proper analytics programs for our clients. We’ve processed millions of sessions, set up hundreds of events and managed more analytics systems than we can count

Google Analytics + 360

Google Ads

Google Tag Manager + 360


Looker + Data Studio

GA4 Features/Benefits

Everything about the way you collect and present data moves from session based to user based and it’s going to feel very frustrating if your team doesn’t have a plan for leveraging all the new features.

Big Query Integration

You can now integrate your analytics data directly with BigQuery at no cost allowing you to create more meaningful and tailored reporting.

More Data, Unsampled Data

The caps for raw data are much higher with GA4 giving you a more accurate picture of multiple user segment behavior.

Cross Platform Tracking

Track users engagement data across all your platforms to better understand the entire experience.

Advanced Segementations

You can now create segments based on events which will allow you to better message audiences based on what they did or did not do on your website.

Complete User Journey Tracking

It will be even easier to see the entire journey a user takes as they engage with your content allowing you to quickly see the most profitable paths to conversion.

Advanced Analysis

In summary you are getting a much more granular view of the user data collected on your site, with many more options for how you collect and present that data.

GA4 Migrations with adMind

Design the GA4 Solution

We work with your stakeholders from marketing to IT to c-level to create a plan that ensures GA4 is set up and configured so you get the most from your marketing analytics data.

Requirements Preparation

Collect the Data for GA4

Our engineers will audit and review all your data collection points to ensure they are accurately collecting the data you need to drive business growth.

Join the Data from GA4

GA4 data is just one step in the overall experience you have with your audience, our engineers will make sure we are collecting and joining data across all your marketing platforms.

Visualize the GA4 Data

Visualization engineers then go to work making sure the available data is prepared visually to surface relevant insights quickly.

Analyze GA4 Data for Insights

Our entire team works with your marketing team to identify where the opportunities are to reduce friction and increase efficiency to improve your ROI.

team conference call

Migration to GA4 Takes a Full Compliment of Skills

You don’t need these skills “full-time/all the time” but you do need them to migrate or implement GA4.

Role: Analytics Architect

The design of an analytics system based on business needs, its configuration, the customer journeys that are encompassed, and the function of the website, app, etc.

What data should be collected (including metadata), what events should be collected (and what should trigger their collection), how the analytics system cooperates with other tech that is in use.

How it should be grouped or rolled up to accommodate answering meaningful questions.

Role: Analytics Engineer

The implementation of tracking such that the analytics architecture is translated into a real-world system. The verification of all events, triggers, and integrity of the data both at time of collection and in the destination systems that collect the data.

Role: Data Engineer

The transformation, enriching, and cleanup of data via a series of logical, well-documented steps that provide the capability of a business to trust the output data.

Through this process there should be singular places to get each piece of output data. The logic behind the cleanup processes should be congruent across an organization.

bearded man with hands on face

Role: Visualization Engineer

The translation of clean, enriched data into meaningful dashboards, reports, exploration tools that leverage visualization to facilitate meaningful interpretation of data with as few distractions as possible.

woman smiling

Role: Data Analyst

Through the use of dashboards, reports, and exploration tools (which could include ad hoc SQL work), mining for insights (something different than expected or new opportunities).

This can take the form of answering an explicit question from within a business, exploration for the sake of seeking insights, or at the prompt of a monitoring system.

Role: Optimization Engineer

Pulling the learnings from each step in the process our teams come together to create ideas for iterative testing our clients can use to narrow down the cause and effect of the insights discovered in their data.

This allows everyone to move forward with confidence knowing what each lever in the campaign is doing to contribute to increased ROI.

We'll Make Sure You're Prepared

A lot of marketing teams lack the bandwidth or resources to implement or maintain a proper analytics practice, let alone strategically plan for a shift from Google Analytics to GA4.

Our team will bring this strategy to the table for you. We’ll make sure your prepared, not just to maintain reporting operations, but truly leverage the power GA4 is going to allow you access to.

Better in The Long Run

The analytics world is moving away from session based data in favor of user based data and Google wants you to be in more control of your own data in world where data privacy and data ownership are constantly in flux.

We can help you plan for, and make the most of, the upcoming changes. Contact us to learn more.

We Understand

We know it can be tough, we see it all the time. Most marketing teams are tasked with driving revenue and at the same time are asked to be technology integration engineers. 

These marketing teams are then left fighting all kinds of data issues rather than spending their time influencing marketing.

Custom web analytics audits delivered in the last 7 years.
Team members here in Salt Lake City, UT.
The number of times we haven’t been able to help.

All the Analytics Skills. One goal.

From project management, to solution design to business analytics – our team is uniquely skilled to build your analytics.

1. Tell Us What You Need

2. We Optimize Your Analytics

3. Grow Your Market on Data You Trust

Ready to see how proper analytics can drive growth for you? ​

Measuring the Impact of Marketing

adMind Analytics is a team of specialized technical and strategic engineers, programmers, analysts and strategists. We don’t just ‘fix reports.’ We work with brands who want to activate their marketing data from traffic acquisition all the way through customer lifetime values. No technology alone can create the specific and strategic plan your business will need in order to get the most from that data, and that is where adMind comes in.

It starts with a call to discuss your business goals and immediate analytics needs. Then we perform a strategic audit to see if you have the right technology to support your goals, if that technology is configured properly and tracking accurately. This often spans a review of your analytics tech stack, acquisition platforms, CRMs and any other tech toys you may have on the shelf.

Once we know your goals and have diagnosed where you sit today we can create a roadmap for building out a proper analytics practice. You may decide to load all that work into a few months or over a longer period of time based on what is important to know now, and what you’d like to build towards knowing in the future.

Better insights, better outcomes.

man smiling about his quality of leads


What is GA4, and how is it different from Universal Analytics?

GA4 is the latest version of Google Analytics, and it’s designed to provide more advanced analytics capabilities compared to Universal Analytics. Unlike Universal Analytics, GA4 uses an event-driven data model that allows you to track and analyze user interactions beyond just pageviews.

Can I use GA4 alongside Universal Analytics?

Yes, you can use both GA4 and Universal Analytics simultaneously. However, it’s recommended that you migrate fully to GA4 since Universal Analytics is no longer supported.

How do I set up GA4 on my website?

To set up GA4 on your website, you need to create a GA4 property in your Google Analytics account and add the GA4 tracking code to your website. You can also use Google Tag Manager to implement the GA4 tracking code.

Can I import data from Universal Analytics to GA4?

Yes, you can import data from Universal Analytics to GA4. However, not all data can be imported, and there are some limitations to the data that can be migrated.

What is the Data Streams feature in GA4?

The Data Streams feature in GA4 allows you to collect and analyze data from different sources and platforms, such as websites, mobile apps, and other digital channels, in a single GA4 property.

How does GA4 handle data privacy and compliance?

GA4 has several features that help you comply with data privacy regulations, such as the ability to configure data retention settings, control user data deletion, and more.

What is the Analysis Hub feature in GA4?

The Analysis Hub is a feature in GA4 that provides a user-friendly interface for creating custom reports and performing advanced data analysis.

Can I use GA4 to track offline conversions?

Yes, GA4 provides several ways to track offline conversions, such as through the Measurement Protocol API or by importing data from offline sources.

How does GA4 handle cross-domain tracking?

GA4 uses a new method for cross-domain tracking called “enhanced measurement,” which simplifies the process and provides more accurate data.

Is GA4 free to use?

Yes, GA4 is free to use, just like Universal Analytics. However, some advanced features, such as Data Studio integration, require a paid subscription to Google Analytics 360.

Brands That Trust Their Analytics to adMind

Measure your marketing impact

Ready to see how proper analytics can drive growth for you?
Schedule a strategy call today. Learn how a proper analytics practice can help you:

  • Maximize your tech stack.

  • Develop influential content.

  • Align your org on KPI's and metrics.

  • Focus teams on what matters.

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