Google Analytics

Universal Analytics (UA) will stop collecting data July 2023.

Are you ready for the change from UA to GA4?

Users Over Sessions

Changing the Basic Unit

A 'user first' data lens will enable you to better see how your audience is engaging with your content.

Data Across Platforms

Web, Mobile Web, App

You will be collecting user engagement data across your web properties, mobile web experiences and in-app experiences all in 1 interface.

Own Your Data

Privacy and Insights

GA4 is still free, and you can push all your data into Googles warehouse, Big Query, for free. This means Google isn't storing sensitive data while also unlocking much more granular reporting abilities for your team.

Struggling to Join Data

The current version of Google Analytics has been around for quite some time, marketers are accustomed to its interface and aware of it’s shortcomings.

Your audience experiences your brand across devices, and in a variety of platforms. Currently this engagement is captured in 1 unique session leaving you to stitch together multiple sessions to accurately see what a single user is doing.

This can make seeing the customer journey, with all it’s ups and downs, incredibly complicated.

A user first view of web engagement will make it easier for your to build an analytics program that brings all the engagement data together for each person.

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We Provide the Expert Service You Need

The Competition

A lot of marketing teams lack the bandwidth or resources to implement or maintain a proper analytics practice, let alone structure it around the specific stages of their customers journey.

Our Team

Our team will bring this strategy to the table for you, allowing you to clearly see the impact your marketing efforts are having at each stage of the customers journey.

Make an Impact

By structuring analytics around each stage you clearly identify the metrics and KPI’s that have the biggest impact on improving your ROI.

Time and Attention

We help uncover areas where you can allocate additional time and attention with confidence, knowing that your investment will have an impact.

What adMind Offers You

In order to take full advantage of marketing analytics your technology needs to be configured around your business goals, Google Analytics products don’t assemble themselves.

The gap we see is when super smart marketing teams are also tasked with managing their own data. Marketers are not typically skilled in data management and are then left to deal with all the frustrations that come from poor collection, management, and quality control.

When you hire adMind to build your analytics program we bring engineers across multiple disciplines. 

Solution Design

Our Analytics Architects will design an analytics solution around your business needs.

Data Collection

Our Data Collecting Engineers will make sure the data is accurate and available.

Data Engineering

Our Data Engineers will transform the collected data into something useful.

Daata Visualization

Our Data Visualization Engineers create reports that surface insights quickly.

Data Analysis

Our Data Analysts work together with you to prioritize insights and improve business outcomes.

Optimization

As a team we all work together to develop ideas for testing and improving the customer experience.

We Understand

Being in charge of implementing marketing technology is a difficult place for marketers to find themselves, we get it. Before coming to adMind we all wrestled with marketing data, it’s why we started adMind. 

Through the years we’ve come to understand what it takes to get the right mix of people, process and technology in place to build proper analytics practices that scale as your business grows.

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Custom web analytics audits delivered in the last 7 years.
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Salt Lake City, UT.
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Book Your Free Strategy Call

To keep you moving forward, your first call will be with an analytics engineer, not a sales rep.

All the Analytics Skills. One goal.

From project management, to solution design to business analytics – our team is uniquely skilled to build your analytics.

Ready to see how proper analytics can drive growth for you? ​

1. Tell Us What You Need

2. We Optimize Your Analytics

3. Grow Your Market on Data You Trust

Measuring the Impact of Marketing

adMind Analytics is a team of specialized technical and strategic engineers, programmers, analysts and strategists. We don’t just ‘fix reports.’ We work with brands who want to activate their marketing data from traffic acquisition all the way through customer lifetime values. No technology alone can create the specific and strategic plan your business will need in order to get the most from that data, and that is where adMind comes in.

It starts with a call to discuss your business goals and immediate analytics needs. Then we perform a strategic audit to see if you have the right technology to support your goals, if that technology is configured properly and tracking accurately. This often spans a review of your analytics tech stack, acquisition platforms, CRMs and any other tech toys you may have on the shelf.

Once we know your goals and have diagnosed where you sit today we can create a roadmap for building out a proper analytics practice. You may decide to load all that work into a few months or over a longer period of time based on what is important to know now, and what you’d like to build towards knowing in the future.

Better insights, better outcomes.

FAQs

Customer journey analytics is a framework applied to your marketing analytics data. When you apply this framework you design, scope and create reports that show you how many people are in the various stages of the customer journey.

More importantly than that it will show you how well your content is moving people from one stage to another. Allowing you to identify what messaging is resonating with your audience and providing a better way for you to measure your impact.

Awareness:

These are people who are aware of a particular issue that causes them pain. Typically there are levels of aware, unaware, pain aware, solution aware and product aware are the common distinctions.

Consideration:

This is where users are considering your solution against other types of solution, and/or other providers of the same solution.

Purchase:

These are users who have purchased your product or service and believe it will solve their pain.

Retain:

These are users who have consumed your product or service and positively associated it enough as a solution that they repeat their purchase or engagement.

Advocate:

These are users so happy with the results of the solution they can't help but talk about it, unprompted, in their social circles.

 

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Brands That Trust Their Analytics to adMind

Measure your marketing impact

Ready to see how proper analytics can drive growth for you?
Schedule a strategy call today. Learn how a proper analytics practice can help you:

  • Maximize your tech stack.

  • Develop influential content.

  • Align your org on KPI's and metrics.

  • Focus teams on what matters.

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