GA 4 Migration Package
Make certain GA4 is set up to give you the same functionality you had with Universal Analytics.
Get the same as-is functionality in GA4 that you had in UA.
Add-on more advanced tracking features and training.
Build a complete understanding of your customers journey.
Brands That Trust Their Analytics to adMind
Access to a Complete Set of Skills
You don’t need these skills “full-time/all the time” but you do need them to build proper analytics environments.
Role: Analytics Architect
The design of an analytics system based on business needs, its configuration, the customer journeys that are encompassed, and the function of the website, app, etc.
What data should be collected (including metadata), what events should be collected (and what should trigger their collection), how the analytics system cooperates with other tech that is in use.
How it should be grouped or rolled up to accommodate answering meaningful questions.
Role: Analytics Engineer
The implementation of tracking such that the analytics architecture is translated into a real-world system. The verification of all events, triggers, and integrity of the data both at time of collection and in the destination systems that collect the data.
Role: Data Engineer
The transformation, enriching, and cleanup of data via a series of logical, well-documented steps that provide the capability of a business to trust the output data.
Through this process there should be singular places to get each piece of output data. The logic behind the cleanup processes should be congruent across an organization.
Role: Visualization Engineer
The translation of clean, enriched data into meaningful dashboards, reports, exploration tools that leverage visualization to facilitate meaningful interpretation of data with as few distractions as possible.
Role: Data Analyst
Through the use of dashboards, reports, and exploration tools (which could include ad hoc SQL work), mining for insights (something different than expected or new opportunities).
This can take the form of answering an explicit question from within a business, exploration for the sake of seeking insights, or at the prompt of a monitoring system.
Role: Optimization Engineer
Pulling the learnings from each step in the process our teams come together to create ideas for iterative testing our clients can use to narrow down the cause and effect of the insights discovered in their data.
This allows everyone to move forward with confidence knowing what each lever in the campaign is doing to contribute to increased ROI.
Quickly and Accurately Set up or Migrate to GA4
GA4 Strategy Call
Let's talk about what you need from your GA4 project. Are you starting fresh? Did another company leave your set up unfinished? How much customization do you need to operate your business effectively?30 Minutes
We make sure all the stakeholders are on-board and understand the needed scope of work to get GA4 up and running for you.3 Business Days
GA4 for Your Business
We review your current Universal Analytics configuration, where it's collecting data, goals, events, conversions, funnels and more to make sure we know what to create in GA4.10 Business Days
Migration to GA4
Our team of engineers goes to work ensuring your GA4 set up and any other data sources are accurately collecting and joining the data so your team has clean and accurate reporting.Depends on Scope
We take a step back to make sure the GA4 implementation is meeting the desired outcomes for the business and troubleshoot any technical data isssues.12 Months In
Future Engagement Planning
For some organizations a single phase is all that is needed, for others multiple phases are required and in most cases, even after the initial work is done, business return for updated work as their business needs evolve.Anytime
Measure your marketing impact
Ready to see how proper analytics can drive growth for you?
Schedule a strategy call today. Learn how a proper analytics practice can help you: