Every day we’re hearing from brands about their GA4 migration needs. In this podcast we discuss what we’re hearing, the successes and the failures to help you better navigate your UA to GA4 Migration.
We help brands measure the impact of their marketing through customer journey focused analytics.
Transfer All Universal Analytics Tracking to GA4
Anything you are tracking now in Universal Analytics we will make sure you are also tracking in GA4.
Set Up Conversions in GA4
You likely have a list of important conversion actions that inform your core KPI’s, we’ll make sure those are all set up.
Set Up Audiences in GA4
GA4 has a slightly different way of grouping data that relies heavily on proper audience creation, we’ll make sure your audiences are set up in a way that makes sense for your business objectives.
Integrate Big Query to Preserve Data
If you don’t set up the Big Query connection you’ll lose your historical Universal Analytics data, we’ll make sure this integration is done correctly.