The Importance of Reporting Up to Stakeholders Reporting up to stakeholders is a crucial aspect of data analysis for marketers. Having accurate and presentable data
Why we humbly suggest you listen to us Mike has been building analytics programs for over 10 years and I have been in some leadership
Understanding The Ins and Outs of Visuals in GA4 As a digital marketing professional, you are likely familiar with the importance of data in making
As we navigate the migration to Google Analytics 4 (GA4), it’s important to be aware of how sampling and thresholding might impact the data we see in our reports.
We help brands measure the impact of their marketing through customer journey focused analytics.
Transfer All Universal Analytics Tracking to GA4
Anything you are tracking now in Universal Analytics we will make sure you are also tracking in GA4.
Set Up Conversions in GA4
You likely have a list of important conversion actions that inform your core KPI’s, we’ll make sure those are all set up.
Set Up Audiences in GA4
GA4 has a slightly different way of grouping data that relies heavily on proper audience creation, we’ll make sure your audiences are set up in a way that makes sense for your business objectives.
Integrate Big Query to Preserve Data
If you don’t set up the Big Query connection you’ll lose your historical Universal Analytics data, we’ll make sure this integration is done correctly.