Your Peace of Mind Starts Here

Our team has delivered 117 (at last count) totally custom Google Analytics audits in the last 7 years.

We’d love to understand your business and put that experience to work for you.

Schedule a Call

Marketing Funnel

Collect the right data

Gather key insights

Take action with peace of mind


Google Tag Manager should be helping you optimize:

  1. Marketing Profitability, and
  2. Conversion Rates

Here’s what gets in the way:

Old or incomplete Google Analytics (or GTM) accounts are giving you data that doesn’t look or feel right making it hard to act with confidence on any insights you find.

What’s worse? It accumulates faster than anyone can analyze it.

  • Errors in data due to technical settings or data collection.
  • GTM isn’t customized to your specific efforts.
  • Your reporting isn’t getting the right data in the right hands.
  • You need help with insights. The data comes in faster than you actually analyze it.

How We Start Helping You

Discovery Call

(30 minutes)

Tell us about your goals and objectives.

Audit or Project Plan

(2 – 10 days)

Gap analysis between current and goal state.

Present Roadmap

(30-90 minutes)

The scope of work to meet your goals.


When we audit Google Analytics we follow a playbook not a template.

That’s important because we analyze how GA meets your specific business outcomes, not just check settings and provide a list of which features you are or aren’t using.

What are we looking for?

  1. Reporting. The rubber meets the road when you and your team use GA data. We start by interviewing you to understand what GA data you are using.
  2. Tracking your “funnel”. Conversions and each key step toward them have to be tracked.
  3. Sources of visits. Tagging, redirects, cross-domain, etc. can corrupt the source of web visits. We review all paths for errors and compare your attribution against our catalog of benchmarks.
  4. Event tracking. Tracking leading indicators outside your primary funnel help you understand how your marketing tactics support your funnel.
  5. Integration. Integrating GA with your CRM or ecommerce backend help you understand the quality of leads and the LTV of new purchasers. This is a goldmine of marketing insights.
  6. Settings and code. Onsite vs. Google Tag Manager code. Tagging settings, filters, cross-domain, etc. Covering all the nitty gritty of GA settings.
  7. Insights. As we review your setup, we’ll tell you about the pain points for your web visitors and the people that use your GA.

We Get It

We’ve been on teams that struggled to get the right data.

That’s why we started adMind Analytics 7 years ago.

Analytics Audit

117 custom Google Analytics audits delivered in the last 7 years.

11 stateside Google Analytics consultants.

Serving Ecommerce, Lead Gen, Higher Ed, Finance, Healthcare.



Bad Data

  • GA conversions not matching other systems
  • Source of visits not working
  • Abnormal bounce rates
  • Conversions not tracking
  • Double-counting pageviews
  • ‘Something doesn’t feel right’

Set Up or Correct

  • Google Analytics 360
  • GA4 migration
  • Google Tag Manager
  • Mismatch to Google Ads / Facebook / etc.
  • Google Analytics attribution problems
  • Server-side tracking
  • Event tracking
  • Cross-domain tracking
  • Data layer design and build
  • Website migration


  • Dashboard creation
  • Segmented views
  • Opportunity analysis and presentation
  • Google Data Studio
  • Tableau
  • Power BI
  • Google Analytics sampling concerns


  • Return on spend analysis
  • Attribution modeling
  • Funnel optimization
  • Contribution analysis
  • Before/after analysis
  • Training internal teams
  • Are you ready for GA 360?


  • Google Analytics Enhanced Ecommerce
  • Ecommerce funnel tracking
  • Magento and Google Analytics
  • Shopify and Google Analytics
  • User journey mapping
  • Related product analysis


  • Form tracking
  • Sales Force and CRMs
  • Big Query and GA360 / GA4
  • Offline conversion import
  • Chatbots
  • Collaborate with IT/Dev teams

Schedule your INTRO Call

Complete the form below to set up a 30 min. call.


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