Could You be Getting More From Google Analytics Consulting?

Savvy brands turn to adMind as Google Analytics Consultants to help them accurately measure the impact of their marketing and turn data into actionable insights.

Migrations and Implementations

Whether you are migrating to GA4, or implementing analytics on a new site, we can help create a proper analytics program.

Accurate Data Across Systems

To be successful with analytics you need to accurately join the data between your web systems and your back end systems.

Strategic Partnership to Grow Your Business

As the business matures, or as marketing initiatives change, you need a team that can help you scale your analytics as your business grows.

Problems With Google Analytics Consulting

Many consulting offerings provide a generic checklist of best practice configurations and fall short of delivering impact.

Too Narrow in Scope

Success with Google Analytics is about how you use the data, it doesn't stop with placing code.

Set it and Forget it

As your marketing initiatives change your analytics configuration needs to change too.

Too Many Stories

What business leaders want to know is what is working, what isn't, why, and what the marketing team plans to do about it.

Get The Insights You Need To Grow

Proper Google Analytics consulting should provide your team with clean, accurate insights they can act on.

  • Consistent Insights

    We will you build an analytics practice that delivers accurate insights consistently so you can grow your business.

  • Data You Can Trust

    We can accurately deploy and QA the data collection across all your systems so you know what you have is accurate.

  • Organized Data

    We have the experience to help you design an analytics practice that is organized around your business goals.

  • Technical Credibility

    We can help you bridge the gap between marketing requests and development team needs.

  • Accessible Data

    We will help make sure you are getting the right data to the right people so they can make decisions and stay informed.

  • Scaleable Growth

    With consistent, reliable data you can generate insights and do more of what's working and less of what isn't.

Google Analytics Consulting

Our service offering provides you with access to a complete set of analytics engineering skills.

Role: Analytics Architect

The design of an analytics system based on business needs, its configuration, the customer journeys that are encompassed, and the function of the website, app, etc.

What data should be collected (including metadata), what events should be collected (and what should trigger their collection), how the analytics system cooperates with other tech that is in use.

How it should be grouped or rolled up to accommodate answering meaningful questions.

Role: Analytics Engineer

The implementation of tracking such that the analytics architecture is translated into a real-world system. The verification of all events, triggers, and integrity of the data both at time of collection and in the destination systems that collect the data.

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Role: Data Engineer

The transformation, enriching, and cleanup of data via a series of logical, well-documented steps that provide the capability of a business to trust the output data.

Through this process there should be singular places to get each piece of output data. The logic behind the cleanup processes should be congruent across an organization.

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Role: Visualization Engineer

The translation of clean, enriched data into meaningful dashboards, reports, exploration tools that leverage visualization to facilitate meaningful interpretation of data with as few distractions as possible.

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Role: Data Analyst

Through the use of dashboards, reports, and exploration tools (which could include ad hoc SQL work), mining for insights (something different than expected or new opportunities).

This can take the form of answering an explicit question from within a business, exploration for the sake of seeking insights, or at the prompt of a monitoring system.

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Role: Optimization Engineer

Pulling the learnings from each step in the process our teams come together to create ideas for iterative testing our clients can use to narrow down the cause and effect of the insights discovered in their data.

This allows everyone to move forward with confidence knowing what each lever in the campaign is doing to contribute to increased ROI.

Are You Ready For GA4?

Without a proper data collection plan based on your known customer journey, you are left trying to piece together data from different systems after the events have happened.

Recreating the customer journey after it’s happened is incredibly frustrating and very time consuming

When you build your analytics around your customer journey, you spend your time improving their experience and not wrestling with data integrity issues.

Wasting time, money and energy spinning wheels arguing about data definitions, KPI importance, etc

Book Your Free Strategy Call

To keep you moving forward, your first call will be with an analytics engineer, not a sales rep.

Integrate Your Web Data

With Any of Your Other Data Systems

Google Ads

Google Ads

Bring search ads data together with social and web engagement to paint a clearer picture of the customers journey.

Facebook Ad Platform

Facebook Ads

Bring Facebook level ads data into focus as you consider its overall impact on your marketing efforts.

LinkedIn Ads

LinkedIn Ads

If you're in the B2B space you're going to want to see the LinkedIn performance data within the context of other ads platforms and website performance.

Power BI

Power BI

Visualize any data using Microsoft Power BI, a unified scalable platform for self-service business intelligence.

Tealium

Tealium

Tealium acts as like a central station looking for events from your customers and then reacting to those events with enhanced engagement creating a more personalized experience. Are you getting the most out of it? We can help.

Tableau

Tableau

One of many popular visualization tools designed to help you quickly identify trends in your data that you can act on. We can make sure the data going in is clean, accurate and connected by user across platforms.

Accounting Data

Internal Accounting Data

Integrate proper analytics with your internal accounting data to align stakeholders and empower accurate insights.

Inventory Data

Inventory Management

Connect your analytics data with your inventory data to make sure you are constantly optimizing what is working.

Etc.

If it has to do with data

Our engineers can help you design and build around the tech stake your business needs to collect it, store it, see it and act on it.

We Provide the Expert Level Service You Need

The Competition

The days of a single ‘analytics person’ are long gone. No single contractor has the skills in all the areas you’ll need to build an analytics program. We know, we’ve looked.

Our Team

You need an Analytics Architect, Data Engineers, Analytics Engineers, Visualization Engineers and Business Analysts to properly create, deploy, QA and leverage marketing data.

Make an Impact

You can hire firms to run your website through a template checklist of ‘audit’ checks, or, you can hire thought partners to ensure your data is actually creating an impact.

Time and Attention

We help uncover areas where you can allocate additional time and attention with confidence, knowing that your investment will have an impact.

What adMind Offers You

A proper analytics program is not a software product, it’s not a tech stack, it’s a strategic plan that uses technology to provide you with valuable insights. We help you organize your data (traffic data, website data, customer data, accounting data) around the customer journey you are trying to influence. From there we ensure tracking is accurate and well defined, data points are being properly passed from one platform to the next and that you have reporting you can do something with.

Solution Design

Our Analytics Architects will design a proper analytics environment for your business.

Accurate Data Collection

Our Data Engineers work to ensure your data is accurately collected, quality controlled and prepared for use by your team.

Analytics Migrations

Upgrading from UA to GA4? Transitioning from Google to Adobe? Looking for something custom, we can help you navigate the process and implement a scalable solution.

Customer Journey Analytics

We build all of our analytics systems with the goal of helping you better understand your customers needs, wants and desires.

Transformational Insights

As an analytics consultancy our primary objective is to deliver clean, reliable insights your team can use to improve business outcomes at scale.

Team Training

We're more than happy to train your team along the way to make sure you get the most from any engagement with us.

We Understand

Being in charge of implementing marketing technology is a difficult place for marketers to find themselves, we get it. Before coming to adMind we all wrestled with marketing data, it’s why we started adMind. 

Through the years we’ve come to understand what it takes to get the right mix of people, process and technology in place to build proper analytics practices that scale as your business grows.

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Custom web analytics audits delivered in the last 7 years.
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Team members here in
Salt Lake City, UT.
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The number of times we haven’t been able to help.

Book Your Free Strategy Call

To keep you moving forward, your first call will be with an analytics engineer, not a sales rep.

All the Analytics Skills. One goal.

From project management, to solution design to business analytics – our team is uniquely skilled to build your analytics.

Ready to see how Google Analytics consulting can drive growth for you?

1. Tell Us What You Need

2. We Optimize Your Analytics

3. Grow Your Market on Data You Trust

Measuring the Impact of Marketing

adMind Analytics is a team of specialized technical and strategic engineers, programmers, analysts and strategists. We don’t just ‘fix reports.’ We work with brands who want to activate their marketing data from traffic acquisition all the way through customer lifetime values. No technology alone can create the specific and strategic plan your business will need in order to get the most from that data, and that is where adMind comes in.

It starts with a call to discuss your business goals and immediate analytics needs. Then we perform a strategic audit to see if you have the right technology to support your goals, if that technology is configured properly and tracking accurately. This often spans a review of your analytics tech stack, acquisition platforms, CRMs and any other tech toys you may have on the shelf.

Once we know your goals and have diagnosed where you sit today we can create a roadmap for building out a proper analytics practice. You may decide to load all that work into a few months or over a longer period of time based on what is important to know now, and what you’d like to build towards knowing in the future.

Better insights, better outcomes.

FAQs

GA4 is a new methodology for collecting data, which means it is a new property and not just an upgrade to your existing Universal Analytics account.

First you need to create a new property for every existing Universal Analytics property you want to continue recording data for.

From there you'll want to make note of all the reports you've built and are still using so you can recreate them in your GA4 account.

Next, start familiarizing yourself with the GA4E Explore tool as this will become your primary user interface inside GA4.

Finally, we recommend you enable the GA4 to Big Query integration even if you're not planning on doing anything in Big Query soon or ever. When the day comes you'll be glad you pushed all the data over.

Universal Analytics will stop collecting data July 1 2023, but will allow you to access data until October 1 2023.

You cannot migrate over existing views, goals or settings.

You should be keeping your eye out for a 'goal to migration' tool that Google should be releasing soon that will help you understand how to convert goals in UA to goals in GA4.

Yes, you can and should create your GA4 property and begin collecting data there and in UA until UA is deprecated July 1 2023.

Yes.

Native integrations between GA4 and GA Search Console or Google Ads - will all need to be turned on again in your GA4 property.

If you have a 3rd party tool that is currently integrated with UA, you'll need to figure out if and when that tool provider will be releasing a tool that will allow you to integrate with GA4.

Finally, if you've built a custom integration, anything that is hitting the Google Analytics API, it will need to be rebuilt with GA4.

Brands That Trust Their Analytics to adMind

Measure your marketing impact

Ready to see how proper analytics can drive growth for you?
Schedule a strategy call today. Learn how a proper analytics practice can help you:

  • Maximize your tech stack.

  • Develop influential content.

  • Align your org on KPI's and metrics.

  • Focus teams on what matters.

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