• Analytics
      Consulting

      Are we a
      Good Fit?

  • Pricing
  • Contact Us

Blog

Is Google Analytics Ecommerce tracking important?

Ecommerce tracking in Google Analytics is the single most important feature you can enable for your online business.

Why is Google Analytics Ecommerce tracking so important? Because when you have Ecommerce tracking setup, which is fairly simple, you can know exactly which advertising channels are driving the most profitable traffic to your site so you know where to spend more and where to cut back.

If you are an AdWords user, it also allows you to enable their most advanced bidding feature, return on ad spend (ROAS) bidding,

If your site has hundreds of SKUs with varying prices. One visit might be worth $9.95 and another over $500. ROAS bidding in AdWords automatically optimizes for over a million different targeting variations to bring you the highest, well, return on your ad spend.

Without ecommerce tracking you’re flying blind.Y ou’re flying blind w/out ecommerce tracking. You’re flying blind w/out ecommerce tracking. You’re flying

Although setting up Ecommerce tracking is fairly simple, it does require some technical expertise. If you need help setting up Ecommerce tracking and your website then just give us a call!

Share:

Facebook
Twitter
LinkedIn
Email

Related Articles

Get In Touch

GA4 Basic

Transfer All Universal Analytics Tracking to GA4

Anything you are tracking now in Universal Analytics we will make sure you are also tracking in GA4.

Set Up Conversions in GA4

You likely have a list of important conversion actions that inform your core KPI’s, we’ll make sure those are all set up.

Set Up Audiences in GA4

GA4 has a slightly different way of grouping data that relies heavily on proper audience creation, we’ll make sure your audiences are set up in a way that makes sense for your business objectives.

Integrate Big Query to Preserve Data

If you don’t set up the Big Query connection you’ll lose your historical Universal Analytics data, we’ll make sure this integration is done correctly.