CRM that connects to the rest of your stack
A CRM that doesn't know where leads came from is just an expensive contact list. We build the integrations and data flows that make your CRM actually useful for marketing and sales.
The usual CRM problem
Most of the CRM work we do isn't about the CRM itself. It's about the data flowing in and out of it. Marketing spends money on ads, fills a form, the lead shows up in the CRM with "source: direct" and no attribution, the sales team works the lead, and three months later nobody can connect closed revenue back to the channels that generated it.
This is fixable. It's also the kind of work that falls through the cracks between your MarTech team, your CRM admin, your ad agency, and your data team. We sit in the middle of all of them.
What we work on
HubSpot
Certified partner. Implementation, migration from legacy CRMs, lifecycle stage design, property architecture, workflow design, and ongoing administration.
Lead source and attribution
Getting UTM parameters, referrer data, landing page, and first-touch context into the CRM accurately and in a format that survives the hand-off to sales.
Lifecycle and nurture
Automated workflows, segmentation, lifecycle stage transitions, and the kind of nurture sequences that reflect real buyer behavior instead of generic best-practice templates.
Closed-loop revenue reporting
Ad click through MQL, SQL, opportunity, and closed-won. Revenue attribution that your CFO can inspect and your CMO can defend.
Salesforce and other enterprise CRMs
We also work with Salesforce, Marketo, Pardot, and other enterprise CRM stacks. Often in coordination with your existing CRM admin or Salesforce consultancy.
Integration work
Ad platforms, web analytics, email tools, customer data platforms, and data warehouses. The connections that make attribution possible.
What good CRM ops
actually looks like
A healthy CRM is boring in specific ways that most organizations never achieve.
The first real question my CEO asked after adMind's CRM work was done: "Why don't we look at this data every week?" That question had never been possible to ask before.
[Customer Name]
VP of Revenue Operations
[B2B SaaS client]
How engagements typically start
CRM work usually starts as part of a Growth or Full Stack analytics package, because CRM data problems almost always overlap with tracking and integration problems. Sometimes it's a standalone project: a HubSpot migration, a lead source audit, or closed-loop reporting setup.
We're happy to work alongside your existing HubSpot admin, Salesforce consultancy, or RevOps team. The work that gets our name on it is usually the cross-platform piece your internal team doesn't have bandwidth or specialist depth to own.