Fractional CMO + Execution Team
Already scaled CPG brands like yours.
Strategy from an operator who has been in your seat. Execution from a team that moves fast.
- Scaled Sunwarrior from $0 to $30M in less than 4 years
- Achieved 1,100% growth for Lakanto over 8 years
- Grew Ujido from $0 to $3.5M in less than 1 year
CPG plays by
different rules.
We've spent a decade inside CPG brands. The pains here are different, and generalists miss them until it's too late.
These aren't marketing problems. They're CPG problems. They need someone who's solved them before.
Meet Brent. Three CPG brands. From zero to exit.
Brent is our fractional CMO for CPG. Before adMind, he scaled three CPG brands from a standing start. He built the team, owned the P&L, and walked them all the way to a successful exit.
He's sat in your chair. He knows what it feels like when a buyer pushes the PO out a quarter, when Amazon flips an algorithm, when paid social gets expensive overnight. He knows because he's solved it three times.
The brands he's scaled:
· Sunwarrior: $0 to $30M in under 4 years
· Lakanto: 1,100% growth sustained over 8 years
· Ujido: $0 to $3.5M in under 1 year
You get that brain on your business, without paying a $400K+ salary, equity, and signing bonus to get it.
Built for how CPG
actually operates.
Most CPG agencies are still tactical executors. We pair a CPG operator with an AI-augmented team that ships in a fraction of the time. The result: more strategy, faster work, lower cost.
One team. Every lever CPG needs to pull.
Brent owns the strategy. Our senior practitioners run the channels. You stop juggling four vendors who don't talk to each other.
Strategy
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Fractional CMO
Brent as your strategic guide. The senior operator who owns the plan, sets the channel mix, and keeps every dollar pointed at growth. Not a coordinator managing vendors. The person accountable for the number.
- Growth plan & quarterly roadmap
- Channel mix & budget allocation
- P&L and margin-first thinking
- One throat to choke across every channel
Channels
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Paid social
Meta, TikTok, and emerging platforms tuned to CPG funnel dynamics and creative iteration.
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Paid search & shopping
Google Ads, Shopping, and Performance Max structured for margin, not just clicks.
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Amazon
Sponsored Ads, listing optimization, DSP, and the operating reality of Vendor and Seller Central.
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Email & retention
Email, SMS, lifecycle, replenishment, and win-back flows that move LTV. The metric CPG lives or dies by.
Foundation
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Website design & dev
Conversion-built Shopify and headless storefronts that match the brand on the shelf.
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SEO
Category, comparison, and AI-search visibility for the moment shoppers research before they buy.
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Analytics & insights
Trustworthy data across DTC, Amazon, and retail. So strategy decisions are grounded, not guessed.
How we work
with you.
Not the agency pitch. How a CPG operator runs an engagement.
A free consult with Brent. We listen, ask hard questions, and tell you straight if we're a fit.
A focused engagement where we audit every channel and deliver a prioritized growth plan you can act on. With or without us.
If you want us to run it, we plug in fast. Brent owns the strategy, our team owns the work, you own the wins.
Restructure Amazon Sponsored Ads
Projected: +15% margin
Launch Klaviyo replenishment flows
Projected: +$22 LTV
Rebuild Meta creative testing
Projected: -28% CAC
Build Shopify PDP testing program
Projected: +8% CVR
AI is about to expose CPG marketing teams. If your system is messy, AI makes the chaos happen faster. If your system is dialed, AI turns you into a growth machine.
Your next chapter starts with a conversation.
Thirty minutes with Brent. No pitch deck, no sales engineer. Just a senior CPG operator listening to where you are and telling you what he'd do.
Get a free consult