Paid media that's honest about what's working
Because we build the tracking, we know when a number is real and when it's an artifact. Your PPC reporting reflects actual outcomes, not platform self-reporting.
Paid media's measurement problem
Every ad platform is incentivized to take credit for conversions. Google claims the conversions Meta claims. Meta claims the ones Google already attributed. Programmatic tacks on view-through credit that may or may not mean anything. The dashboards all look great. The math doesn't add up.
We operate on top of our own analytics layer, which means we know which conversions are real, which are duplicates, and which ones are measurement artifacts. That's a boring-sounding difference that changes how every budget decision gets made.
Channels and platforms we run
Search and shopping
Google Ads and Microsoft Advertising. Account structure, bidding strategy, feed optimization, Performance Max governance, and keyword-level control where it matters.
Paid social
Meta, TikTok, LinkedIn, Pinterest, and Snap. Creative testing, audience strategy, conversion API setup, and creative strategy.
Video and OTT
YouTube, connected TV, and programmatic video. Sequencing, audience strategy, and incremental lift measurement.
Display and retargeting
Programmatic display, demand-side platforms, and retargeting. Configured to add incremental value instead of taking credit for organic demand.
Creative and testing
Ad copy, creative variants, and landing page testing against real outcomes. Tied back to the analytics layer so you know what actually moved the needle.
Measurement and attribution
Cross-platform reconciliation, incrementality testing, and MMM where it's warranted. Honest measurement, not platform-flattering dashboards.
What we do
differently
Most PPC agencies are optimizing against the same platform-reported metrics their clients already have access to. We operate a layer deeper.
We'd been running what looked like a 6x ROAS on Meta for two years. adMind's incrementality work showed the real number was closer to 1.4x. We cut spend by 40% and revenue didn't move. That conversation wouldn't have happened with our old agency.
[Customer Name]
Head of Growth
[DTC ecommerce client]
How engagements typically start
A free PPC audit is the usual starting point. It covers account structure, conversion tracking, attribution setup, bidding and budget allocation, creative performance, and cross-platform waste or overlap. You get specific recommendations regardless of whether you continue with us.
For larger accounts (typically $100K/mo+ in ad spend), paid engagements are scoped case by case. Ongoing PPC management is a custom-scoped retainer sized to the number of channels, creative cadence, and account complexity.