SEO for Google. AEO for everything after.
Traditional search isn't the only game anymore. We optimize for Google and for the AI-driven answers that increasingly replace the search results page. ChatGPT, Perplexity, Google AI Overviews, Claude.
The search landscape changed. Most SEO work hasn't.
Search used to mean Google and a handful of other engines, all operating on roughly the same principles. That's no longer true. Between AI Overviews on Google, ChatGPT search, Perplexity, and the growing share of research that happens inside LLMs, a meaningful chunk of your brand's discoverability now lives in systems that weren't on anyone's SEO roadmap three years ago.
Traditional SEO still matters. It also isn't enough on its own anymore.
What we cover
Technical SEO
Crawlability, indexing, Core Web Vitals, site architecture, internal linking, structured data, and schema markup. The foundation everything else depends on.
On-page optimization
Content strategy, keyword research against the real competitive landscape, metadata hygiene, topical authority mapping, and template-level improvements.
Off-page and authority
Link strategy, digital PR, and brand mention work grounded in actual business relevance instead of sketchy outreach.
AI Engine Optimization (AEO)
Optimizing for ChatGPT, Perplexity, Google AI Overviews, Claude, and other LLM-driven search. Knowledge base design, entity strategy, and measuring visibility in systems that don't give you a rank check.
What AEO work actually
looks like
AEO is a new enough field that it's still getting dressed up as magic. It isn't. The work is concrete, though different from traditional SEO.
Our traditional SEO was in good shape, so we didn't think we had a search problem. adMind showed us what we looked like in ChatGPT and Perplexity. We had a problem.
[Customer Name]
Head of Demand Generation
[B2B SaaS client]
How engagements typically start
The most common first step is an SEO audit, which includes both traditional technical and on-page analysis and a baseline AEO visibility assessment. From there, ongoing work usually takes one of two shapes.
The first is a retained SEO engagement: monthly technical hygiene, content strategy support, link work, and measurement. The second is project-based work for teams who already have an internal SEO lead and need specialist support for a specific initiative, like a migration, a schema rollout, or an AEO visibility program.
We're happy to work alongside your existing content team, agency, or internal SEO lead. We don't require you to hand over the whole function.