• Analytics

      Are we a
      Good Fit?

  • Pricing
  • Contact Us


Universal Analytics Snippet: How It Works

The Universal tracking snippet is a work of art. It is asynchronous (meaning it doesn’t cause the page load to slow down), it doesn’t miss tracking information before the analytics.js library loads, and it is so small and cute.

Our co-founder wrote an article exposing its inner workings. You won’t be disappointed.

How the Google Analytics Tracking Snippet Actually Works



Related Articles

Get In Touch

GA4 Basic

Transfer All Universal Analytics Tracking to GA4

Anything you are tracking now in Universal Analytics we will make sure you are also tracking in GA4.

Set Up Conversions in GA4

You likely have a list of important conversion actions that inform your core KPI’s, we’ll make sure those are all set up.

Set Up Audiences in GA4

GA4 has a slightly different way of grouping data that relies heavily on proper audience creation, we’ll make sure your audiences are set up in a way that makes sense for your business objectives.

Integrate Big Query to Preserve Data

If you don’t set up the Big Query connection you’ll lose your historical Universal Analytics data, we’ll make sure this integration is done correctly.